Green the Screen: Small Digital Shifts. Big Sustainability Wins

Most people don’t realise it, but the digital experiences we provide to employees carry a hidden environmental cost. In fact, digital activities now account for 3.7% of global emissions—on par with the entire aviation industry.

What’s more, around 40% of that footprint stems directly from the workplace tools we use daily: Teams, OneDrive, Outlook, WhatsApp, and others. As AI and remote working embed deeper into our culture, this figure will only grow—especially across Scope 3 emissions.

Introducing the Green the Screen Employee Activation Campaign

A practical way to engage employees in your sustainability journey and deliver tangible results—without adding complexity. Here's what it offers:

  1. Immediate, measurable impact on your organisation's carbon footprint

  2. Engagement and education for employees across all levels

  3. Cost savings linked to hosting, energy usage, and storage (yes, your CIO and CFO will thank you)

    You can get started in three simple steps:

By following a simple 3 step process you can run an employee engagement campaign - Green the Screen - which delivers the above 3 benefits.

🧭 Step 1: Identify impact areas….Find the digital behaviours that generate unnecessary emissions. (Need a kickstarter list? Email Halo for our ‘Dirty Dozen’ high-impact activities.)

📊 Step 2: Set meaningful KPI….Link these behaviours to measurable sustainability goals—like reducing monthly email volume or shrinking cloud file sizes.

🎯 Step 3: Run an activation workshop….Virtual or in-person, our workshops educate and inspire employees to take individual and team-based action, from one-off pledges to long-term changes. (Drop Halo by Design a message for a sample agenda or facilitation support.)

📈 Curious about impact? See the full GEC case study - featuring metrics from a single department campaign that’s now scaling globally across departments.

We’d love to support your journey—whether by sharing best practices, providing creative assets, or helping run a full campaign . Just drop us a email to explore what’s possible.

Green the Screen: Halo Support Levels

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Green the Screen: Halo Support Levels *

Bronze:

•Standard unbranded ‘digital waste’ campaign day assets provided for awareness, activation, sustain and extend phases.

Gold

•Support in identifying, prioritising and setting targets around areas of digital waste impact specific to the company / sustainability strategy

•Digital waste behaviour change strategy (tailored to the company’s specific applications / activities / behaviours)

•Branded assets for the day

•6 month strategy and content for maintaining behaviours

•Sustainability consultant support around measurement

•Execution support on the day

Silver

•Digital waste strategy tailored to the company’s identified areas of impact across applications / activities / behaviours

•Branded assets for the day

•6 month strategy and content for maintaining behaviours