Green the Screen: Small Digital Shifts. Big Sustainability Wins

Most people don’t realise it, but the digital experiences we provide to employees carry a hidden environmental cost. In fact, digital activities now account for 3.7% of global emissions—on par with the entire aviation industry.

What’s more, around 40% of that footprint stems directly from the workplace tools we use daily: Teams, OneDrive, Outlook, WhatsApp, and others. As AI and remote working embed deeper into our culture, this figure will only grow—especially across Scope 3 emissions.

Introducing the Green the Screen Employee Activation Campaign

A practical way to engage employees in your sustainability journey and deliver tangible results—without adding complexity. Here's what it offers:

1. ✅ Immediate, measurable impact on your organisation's carbon footprint

2. ✅ Engagement and education for employees across all levels

3. ✅ Cost savings linked to hosting, energy usage, and storage (yes, your CIO and CFO will thank you)

   You can get started in three simple steps:

By following a simple 3 step process you can run an employee engagement campaign - Green the Screen - which delivers the above 3 benefits.

🧭 Step 1: Identify impact areas….Find the digital behaviours that generate unnecessary emissions. (Need a kickstarter list? Email Halo for our ‘Dirty Dozen’ high-impact activities.)

📊 Step 2: Set meaningful KPI….Link these behaviours to measurable sustainability goals—like reducing monthly email volume or shrinking cloud file sizes.

🎯 Step 3: Run an activation workshop….Virtual or in-person, our workshops educate and inspire employees to take individual and team-based action, from one-off pledges to long-term changes. (Drop Halo by Design a message for a sample agenda or facilitation support.)

📈 Curious about impact? See the full GEC case study - featuring metrics from a single department campaign that’s now scaling globally across departments.

We’d love to support your journey—whether by sharing best practices, providing creative assets, or helping run a full campaign . Just drop us a email to explore what’s possible.