Green the Screen: Small Digital Shifts. Big Sustainability Wins

Most people don’t realise it, but the digital experiences we provide to employees carry a hidden environmental cost. In fact, digital activities now account for 3.7% of global emissions—on par with the entire aviation industry.

What’s more, around 40% of that footprint stems directly from the workplace tools we use daily: Teams, OneDrive, Outlook, WhatsApp, and others. As AI and remote working embed deeper into our culture, this figure will only grow inflating organisations’ scope 3 emissions.

Introducing the Green the Screen Employee Activation Campaign

A practical way to engage employees in your sustainability journey and deliver tangible results—without adding complexity. Here's what it offers:

1. ✅ Immediate, measurable impact on your organisation's carbon footprint

2. ✅ Engagement and education for employees across all levels

3. ✅ Cost savings linked to hosting, energy usage, and storage (yes, your CIO and CFO will thank you)

Want to run a Green the Screen engagement campaign with your team? We're here to help you

🧭 Step 1: Identify impact areas….find the right digital employee behaviours to target (from a carbon emissions and corporate culture point of view).

📊 Step 2: Set meaningful KPI…link these behaviours to measurable sustainability goals—like reducing monthly email volume or shrinking cloud file sizes - so that you can measure the positive carbon impact of the campaign

🎯 Step 3: Run an activation workshop (virtual or in-person) our workshops educate and inspire employees to take individual and team-based action, from one-off pledges to long-term changes.

📈 Curious about impact? See the full GEC case study - featuring metrics from a single department campaign that’s now scaling globally across departments.

We’d love to support your journey—whether by sharing best practices, providing creative assets, or helping run a full campaign . Just drop us a email to explore what’s possible.

Interested? Just drop us a line at info@halobydesign.com and we can set up an informal chat to share our approach and learnings.